The Critical Role of Web Hosting in Your Marketing Strategy

Often overlooked as a valuable component of a marketing strategy, web hosting is a necessary step in creating and maintaining a solid internet presence. Investing in quality website hosting directly impacts customer loyalty and retention by helping to keep customers engaged while providing a secure place to store online content. An authority on website hosting, HostingAdvice is a hub for advice, with online guides covering everything from beginner to advanced web challenges, including web hosting comparisons.

You can completely design a website from top to bottom and buy a domain name for your business, but until it is put on a server, no one can access it. Site manager of HostingAdvice, Christina Lewis, emphasizes the need for businesses and marketers to be knowledgeable about hosting.

Website hosting involves renting digital space that comes with various resources, such as server space, bandwidth, file store, DNS and more—which makes choosing the right hosting service for business growth important. You will want to consider factors like reliability, performance, security, customer support, scalability and pricing when deciding which hosting service is the best fit for you.

With online consumers heading to the virtual world to find business websites, not having a website can have significant consequences. Overlooking web hosting in marketing strategies can result in a lack of trust between your business and potential customers. Other repercussions of not having a website include lagging behind competitors, less business growth and less brand recognition.

Providing you with the latest hosting advice and guidance on all things tech, Lewis and HostingAdvice can help you navigate web development with more confidence and, ultimately, more success.

Most website hosting companies own many servers that a business can rent from. Typically, you pay a monthly or annual fee for the hosting company to keep your website up and running.

Lewis shares that while there are free website hosting options, these are typically limited and not ideal for businesses or individuals who want to grow an online presence with their site. Often, if a business expands, these websites do not allow your virtual space to grow, as many free website hosting options do not have the bandwidth to handle significant traffic. With more than 50 years of combined hosting experience, HostingAdvice provides solid recommendations for reliable hosting providers, exhaustively testing accounts with major web hosts. Some of the best overall website hosting companies include WordPress, VPS and Dedicated.

A strong online presence is a critical component of any digital strategy, ensuring that you stay accessible and secure online. With websites providing opportunities to build relationships and trust with customers, you want to stay up-to-date with the latest technology and seek advice to help you speak the nuanced language of website hosting. If marketers don’t understand web hosting, they are already behind.

If you need help, HostingAdvice’s group of experts has built and launched everything from vertical-leading sites with millions of visits to small-scale personal projects—and they are ready to provide you with the latest hosting advice and guidance on all things tech.