Internet and digital marketing have smashed so many physical boundaries in terms of creating global businesses from a kitchen table that it is interesting to consider where we may go from here. The power and capacity that home technology now offers, places you in front of a worldwide audience for pennies, when previously it would have cost thousands.

Through social media platforms, email, internet communications, the ability to connect with someone on a completely different continent has revolutionised the way in which we do business. Consider that the Apple iPhone was only first released on June 29th 2007 – in just 15 short years our entire lives have been turned inside out by a small device which has the capability and capacity to out perform what used to take a roomful of computer hardware just a couple of decades ago.

It has allowed budding entrepreneurs to niche down into more and more specified and specialist areas, capturing the attention of potential customers through the ability to target precise demographics based on geography, interests, behaviours, even income levels.

There are three key areas that have made this all possible.

Internet technology

Various versions of the internet have been kicking about now since the 1960s, founded in the US government’s desire to fight the Cold War threat. Over the next couple of decades inter computer communication experiments were developed as a way of communicating between computer systems. It was not until 1991 that Tim Berners-Lee developed the first form of what we would recognise today as the internet – the World Wide Web. The thinking behind the world wide web was that it was not just a form of communication – sending data between computers. But it became a source of information in its own right – a place which could hold and store information that anyone could draw on at any time they wished.

Home computers and smart phone technology

Opening up the world wide web to public use then led to a revolution in the way we could access the internet. Up until this moment, home computing was the domain of a few geeks and those who used them in a professional capacity. Although the 1980s was a time of growing home computer usage, the expense and bulkiness of the machines did not capture the imagination of the mass market.

The rise of the internet brought a myriad of services into the home that would completely change the way we lived our lives – from providing information at our fingertips, to communicating with our loved ones through email, to taking all our banking and shopping online.

The introduction of smart technology took this change in behaviour yet further, bringing all those activities, and more, onto a device that could fit in the palm of your hand. This change in behaviours demanded more and more sophisticated approach to the technology, driving the way in which li-po batteries were designed and delivered to meet the growing demand for performance and safety in an ever smaller format.

Social media platforms

Connectivity across the globe has led to the creation of communities within communities, so that you are never further than six degrees of separation away from anyone else on the plant – or so the myth says. But certainly, when you explore the different range of social media platforms available – whether it is Facebook, Linkedin, Twitter or Instagram, as well as the more niche sites that are aimed at the younger generation such as Snapchat and TikTok, the depth of first, second and third degree connections that links us all together has created an environment for growth and economic prosperity that appears limitless.