The most out of SMS Marketing
Business marketers are presented with various options when designing their marketing strategies. Even though there are several new channels, the saying everything old is new again is also true in digital marketing.
One of these methods is SMS marketing. People spend more than half of their day on their phones surfing the internet, playing games, or chatting with their loved ones. To capture this audience, you must put your brand directly in their faces. And there are no better ways to do it than SMS marketing.
But how do you leverage the future of marketing? In this article, we’ll help you discover how to get the most out of SMS marketing in 2022.
Table of Contents
Engage With An Sms Marketing Platform
One of the best ways to get the best out of SMS marketing is to engage with a platform that offers professional business advertising services. With this platform, you can upload your messages, store your SMS contact lists, set up alerts and schedule a campaign or a program that keeps track of your performance.
Several options are available, and you can research to choose the one that best suits your needs. Textback is one of the best SMS marketing platforms trusted by thousands of businesses globally, so you have nothing to worry about.
Decide What Type Of Message You Want To Send
Now that you have found a befitting platform, the next step is to decide what you want to send your targetted audience – this matters a lot as it determines the success of your SMS marketing. You should study your audience and learn what they’ll like to receive. Also, you should consider the strength and weaknesses of text messages during your campaign.
Customers value update confirmations and updates about your products and services. They are always eager to learn the new ways you have created to improve their experience. Sending a reminder message to clients or customers is also valuable.
Keep It Short And Simple
It’s no news that text messaging is more convenient than other business marketing strategies, such as email. So you should leverage that by keeping the text short and simple – no unnecessary content.
Messages between 20 and 30 words will appeal to your customers, who will likely engage in them. Though SMM messaging allows you to use up to 160 characters, less is much better, especially when sending reminder messages or confirmation texts.
Incorporate A Call To Action
If you want to get the best out of SMS marketing, don’t forget to include a call to action in your messages. This instructs the users to take a specific action. It could be “Sign Up Now”, “Buy Yours Now”, or ‘’Try For Free’’. In addition to the CTA, business owners should make the next step easy.
You can include a bonus code or poll to encourage them to engage in whatever action you want them to take quickly.
With this, you can create a fantastic customer experience and grow your brand simultaneously.
Use MMS To Make A Statement
Another way to accelerate your business growth and increase revenue is by using appealing MMS or text messages featuring pictures or videos. SMS marketing that includes photographs or videos appeals more to your customers than the ones that don’t.
If you wonder how you can easily add pictures and videos to your messages, don’t fret! Several user-friendly tools are designed to help you create MMS messages in a flash. Platforms like Shutterstock or Unsplash are great for pictures.
Employ SMS Marketing Best Practices
When designing your SMS marketing strategy, it’s essential to consider following the best practices. This will go a long way to help you build brand loyalty and increase your revenue. One of the best practices to follow is to seek your customer’s consent before you start sending them messages.
Additionally, you should get acquainted with the standard SMS marketing best practices. You should know how often you should send messages to your clients or customers. What type of messages should you send to them? How should you personalise your message? What time of the day should you forward your campaigns? While there are no surefire ways to answer these questions, you can find some industry best practices that will help you understand how SMS marketing works.
Monitor Your Performance
Another key to successful SMS marketing is to monitor your performance. While doing this, you should also test different marketing strategies as you progress in your SMS marketing campaigns. When you monitor your campaign closely, you can learn how your audience engages with varying types of SMS sent at various times.
Conclusion
Most business owners think SMS marketing is dead, but it’s still popular. You can also leverage this marketing strategy to keep a good relationship with customers. If you haven’t incorporated SMS messaging into your multi-channel marketing program, you’re missing out on many benefits.
This article discusses some of the best ways to get the best out of [SMS marketing] in 2022. Take note of these points and conduct in-depth research on improving your [SMS marketing] campaigns.